Eleanor Pendleton // The nitty gritty of founding Gritty Pretty

I flew to Sydney last week to chat with one of the most tenacious, well-rounded and motivating young women, Eleanor Pendleton, and we got along like a house on fire. Eleanor is the founder of Australia’s first dedicated online beauty magazine, Gritty Pretty, known for its pioneering beauty without the bullshit coverage of the industry.

I LOVE her story so much not least because unlike many of us who still don’t really know where we’re heading, Eleanor has always known she wanted to end up in magazines and beauty and wasted no time getting there. She entered the workforce at 19 having landed a job at Cosmopolitan halfway through her qualification, under Sarah Wilson and under the mentorship of Zoe Foster Blake. She then became the youngest beauty editor Australia has seen for FAMOUS magazine when she was just 20 and the moved on to the more global In Style magazine where she found her dream job.

But her insatiable thirst for growth and challenge soon had her itching for more, so she resigned and revived her old blog Gritty Pretty, which is now four years into an incredibly successful journey. So excited to share our chat from the beautiful Freshwater on the Northern beaches.


The online magazine



Pin It on Pinterest

Share This