Justin Dry // When you mull over a grape idea and you decant be stopped

This episode took a little longer to get to you than usual but, like a fine wine, all good things take time! Today’s guest is an amazing entrepreneur, investor, public speaker, co-founder and CEO of Vinomofo – the legend Justin Dry.

Like many good ideas, Justin started Vinomofo with his brother in law at the time over a shared belief that wine should not be about “bowties and bullshit”. On Christmas Eve 2006, they decided to start a business together which led to several further wine related businesses that ultimately ended up in the creation of Vinomofo in 2011. Vinomofo now operates in Australia, NZ and Singapore where it has grown quickly to over $50m in annual revenue, 500,000 members (or “mofos”), and a team of 100. Their incredible success has been recognised by a host of accolades include Online Retailer of the Year 2015 at the ORIA’s, Telstra Victorian Business of the Year in 2016, and Hottest Aussie Online Retailer in 2018. Justin himself has been Awarded Spotify Young Entrepreneur of the Year at The Australian Startup Awards is a BRW Young Rich Lister and has been named one of the Top 50 People in E-Commerce 2016, 2017 and 2018 by Internet Retailing.

I loved hearing how his love for wine and business have persisted throughout his life and his vision has gone through multiple iterations before he landed at “the one”. Plus, as you’ll hear we had a good cackle, so it was a seriously enjoyable chat and I hope you love it too!


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The glory days





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